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Insights, news, and behind-the-scenes from the world of graphic design and visual communication.

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I ♥ NY: When a Logo Becomes the Symbol of a City

An analysis of Milton Glaser’s I ♥ NY logo: why such a simple mark became a symbol of New York and a landmark case in city branding.

City Branding

Football team crest restyling: why more and more clubs are updating their logo

Discover why more and more clubs are choosing to redesign their football team crest, balancing identity, tradition, digital needs, merchandising, and sports communication.

Graphic Design and Football

The new euro banknotes: what they tell us about European identity design

What the redesign of the new euro banknotes tells us about European identity design: symbols, color, accessibility, security, and recognizability.

Custom icons: when an identity really needs them

When a visual identity genuinely needs custom icons: consistency, clarity, style, accessibility, and cross-media applications.

Digital GraphBranding

Graphics for festivals and exhibition series: how to build continuity between program, audience, and space

See how to design graphics for cultural festivals and exhibition series, building continuity between program, audience, communication, and physical space.

Event Graphic Design

Corporate Report Graphics: How to Make Data and Content Clearer

How to design graphics for corporate reports, financial statements, and institutional documents, making data, texts, and content more readable and authoritative.

Corporate Reporting

Corporate Report Graphics: How to Make Data and Content Clearer

How to design graphics for corporate reports, financial statements, and institutional documents, making data, texts, and content more readable and authoritative.

Corporate Reporting

Studio Polpo